There’s a lot of talk about social media and how we all need to be “connected” for business as well as pleasure, but when I’m asked what I recommend in terms of social media strategy my response is always the same: what is your expected return on investment? That will then drive the level of activity and the platform(s) you choose. For me, my goal is to make $10,000 per month in consulting and speaking business via social networking sites, and I usually achieve it (primarily via LinkedIn). In case you’re thinking about ramping up your social media efforts, here’s a few thought starters on what has worked for me: Read More

7 steps to making money from LinkedIn (and other social media) and MAX your return on investment
5 tips (and loads of links) to help you score a seat at the table as Women on Government Boards hits record high of 35.7 per cent
RECOMMENDED: Macquarie University’s Women & Leadership Conference: Inspiration and empowerment 12-13 July 2012, Sydney
I'm planning to attend this year's Macquarie University Women, Management & Work Conference on 12-13 July 2012 - will I see you there? This event event will empower women to take control of their career by building on, and embracing, their full potential to become influential leaders in their field. The theme this year is Inspiration and Empowerment – Creating your future, encouraging women to achieve higher leadership roles throughout Australia. Read More
Women Entrepreneurs: Pitch your way to Silicon Valley! TiE annual pitching comp is on soon!
Have your say: Significance of the gender divide in the financial services industry
Finsia is currently conducting follow up research to its 2010 survey of financial service professionals about their perceptions of the gender divide in the financial services industry, and is calling for volunteers to participate by completing an online survey. This year's survey aims to see whether recent policy initiatives to improve gender equity in the industry have resulted in real cultural change. Read More
Female recruiters will penalise beautiful women when reviewing job applicants; while handsome men are favored, says new research
Two economists have released a report that says if a female HR professional receives a resume including a photo from an attractive female applicant, the resume is likely to land in the bin because of jealousy and rivalry. The researchers sent bogus applications to more than 2,500 real job vacancies. For each job, they sent two very similar resumes, one without a photo and one with a photo of either an ‘attractive’ or a ‘plain’ applicant. Read More
Seen a job ad like this one lately? Might not work for some of you...
I'm a sole trader - am I elibible for the Government's parental leave scheme, and what is the income threshold?
Hi Jen! My husband and I are thinking about starting a family, and I'm wondering whether we can afford it! As a business owner, am I eligible to participate in the Government funded paid parental leave scheme? My business is a sole trader structure - do I need to change it to an incorporated company? And is the income threshold based on my income, or our combined household income? Help!! Louise Read More
Ask more. Be more assertive. Be confident. Advice that every woman receives, that just DOES.NOT.WORK at work
I don't know if it's got anything to do with the new year, but there's been a pile of "helpful advice" articles of late on what women should do to get what they (presumably) need in terms of their pay, position and profile. Build relationships and get a male mentor. Learn to sing your own praises. Be more of this, less of that. Read More
Are people your greatest asset? Then your executive and board must include people expertise, and that probably means more women
I have a question: if people really are the greatest asset in any business (as many would say), why is it that HR professionals are paid less than those who manage the financial, property and operational assets of almost any business? Why do the so-called "soft skills" and "support roles" harbor less pay, promotional prospects and prestige than the functional and “line” roles, and does it have anything to do with the former being mostly held by women? Read More




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